The most enjoyable projects of my career have been the ones to do with tennis – paid or not! Not only am I a huge tennis nerd with possibly the biggest tennis book collection in Finland (60 and counting), I also have a background in competitive junior tennis (recently at a very much slower pace as an adult club player). I’ve also been fortunate enough to work for Jarkko Nieminen, former ATP #13 player
, as his Social Media Manager. Working with Jarkko gave me a unique insight into the world of professional tennis.
So, I wanted to give something back to the sport that has given me so much and that I’ve loved my whole life. Since I was a 5-year old starting with my very first wooden Slazenger racquet on a clay court by the seaside in a tiny town on the south coast of Finland, tennis has played a huge part in my life. So, I thought, I know marketing, I know tennis – why not combine those two and help as many people as possible find the great sport of tennis.